Brisbane Industrial Market Reaches $92M Milestone with Hub Heathwood Sellout
Brisbane's industrial land market has registered another defining moment, with the complete sellout of Hub Heathwood — a 17-hectare small-lot industrial subdivision in the city's southern corridor — pushing total sales across the project's 24 lots to nearly $92 million. The result underscores a market where occupier-led demand continues to absorb quality stock with minimal hesitation, even as broader commercial property sentiment remains measured nationally.
Hub Heathwood: A Sellout That Speaks to the Market
The final transaction at Hub Heathwood — an 8,820 sqm lot that exchanged for $5.8 million to a local transport operator — is a fitting bookend to a project that has consistently attracted end-users over speculative buyers. The purchaser profile is telling: owner-occupiers in logistics and transport remain the dominant force in Brisbane's sub-10,000 sqm industrial land segment, prioritising proximity to arterial infrastructure over short-term yield calculations.
The site's position near the Logan Motorway has been central to its appeal. For operators managing last-mile and regional distribution networks, access to Brisbane's key freight corridors is a non-negotiable site selection criterion — and Hub Heathwood delivered precisely that across a tightly held land bank.
What the Sellout Signals for the Broader Brisbane Industrial Sector
The aggregated $92 million result across 24 lots points to several dynamics institutional investors should monitor:
- Small-lot fragmentation is working. Subdividing a 17-hectare holding into owner-occupier-scale parcels has demonstrably unlocked a demand pool that a single large-format asset would have bypassed entirely.
- Southern Brisbane remains structurally undersupplied. The speed and depth of the Hub Heathwood sellout reinforces that the Logan–Heathwood corridor cannot yet satisfy the volume of occupiers seeking freehold industrial land with motorway connectivity.
- Operator-driven acquisitions are price-insensitive to a point. The $5.8 million closing transaction — for a land parcel, not an improved asset — reflects how tightly held suitable sites have become, with owner-occupiers pricing in operational efficiency rather than purely investment return.
Implications for Industrial Land Investors and Developers
For institutional capital and development groups assessing Queensland industrial pipeline, the Hub Heathwood outcome offers a clear proof point: well-located, appropriately scaled industrial land subdivisions in Brisbane's south continue to find deep demand without the need for speculative pre-leasing structures.
Developers holding comparable land banks along the Logan Motorway and Gateway Motorway precincts should be reviewing staging strategies accordingly. The window to deliver new small-lot product into an undersupplied market remains open, though rezoning lead times and servicing costs will continue to test feasibility metrics for new entrants.
For investors already holding stabilised industrial assets in this corridor, the sellout reinforces land value support beneath existing improvements — a meaningful buffer in any cap rate stress-test scenario.
Outlook
Brisbane's industrial sector enters 2026 with strong structural tailwinds: population growth, infrastructure investment tied to the 2032 Olympics, and a chronic undersupply of shovel-ready industrial land. The Hub Heathwood sellout is not an outlier — it is a data point consistent with a market that continues to reward patient, well-located development with full absorption at strong values.
Institutional investors tracking Queensland industrial allocations should treat this result as confirmation that the occupier base remains robust, and that land-rich development sites in Brisbane's south warrant close attention in the current acquisition cycle.
References
- [1] Development Ready — Commercial Real Estate Deals of the Week, 2 February 2026: https://www.developmentready.com.au/content-hub/article/commercial-real-estate-deals-of-the-week-2nd-february-2026